Artificial intelligence has infiltrated all areas of human life, and gambling is one of the many areas in which it is being utilized. The application of neural networks in the online casino industry helps to create a safe and fair gaming environment, as well as improving the performance of the service.

What is artificial intelligence in gambling? In online casinos, neural networks are a set of methods and technologies that are used to mimic customer behavior. Improving various elements of the game and the management of the establishment by using artificial intelligence programs and automatic data analysis are the main goals of the service.

In gambling, neural networks should perform the following tasks:

• Collecting statistics on the types of bets, machines used, wins and losses to better understand customer preferences and customize the establishment’s offers; 
• Analyzing player behavior and detecting anomalies in it that indicate foul play, as well as recognizing bots in order to block their accounts; 
• evaluation of each customer’s gaming experience and performance to maintain customer interest in the establishment through personalized games, bots
• Real-time customer support through chatbot Artificial intelligence analyzes customer data. They argue that marketing campaigns should be optimized to attract new ones and retain old ones.

By predicting the probability of winning and losing and finding high-risk players, neural networks help online casino operators control risk. Neural networks (AI) collect data about each of a company’s customers to monitor player activity. They observe how they gamble, bet, play games and behave at the gaming tables. The casino operator takes action, including warnings, access restrictions and blocking, if unusual behaviors are detected.

Repetitive and predictable actions of gamblers indicate that bots are connected to the system; this violation is prohibited by the rules of cooperation. Artificial intelligence identifies suspicious connections and the fact that multiple accounts are used by one user by comparing devices and IP addresses of players. If the service’s customers show signs of problem gambling behavior, it restricts them so that they do not create problems for the casino.